Direction · Strategy

Strategy, objectives & KPIs

Corporate vision cascades into the five-year plan, annual objectives, division and department objectives, initiatives and measurable KPIs.

Strategy register

Enterprise strategic themes and sponsors

ThemeExecutive sponsorObjectivesStatus
GrowthChief Executive Officer4On Track
Operational ExcellenceChief Operating Officer6Watch
Geographic ExpansionChief Operating Officer3At Risk
TechnologyChief Technology Officer5Watch
Financial PerformanceChief Financial Officer4On Track
TalentChief Administrative Officer3Needs Attention
Client ExperienceChief Operating Officer2On Track
Risk ManagementRisk Committee2Needs Attention

Corporate goals

Numeric and milestone-based targets

Enterprise revenue

Target $100.0M · Actual $82.0M

Launch Iberian operations

Milestones complete 7 / 10

Facility Services national coverage

3 of 8 target markets live

Objective alignment

Every lower-level objective identifies the objective it supports

Corporate

Grow enterprise revenue to $250M by FY2028

On Track62%
Division

Lift portfolio NOI by 6%

On TrackMarcus Rowe · 71%
Division

Unify enterprise data across the Aplis platform ecosystem

WatchNoor Haddad · 54%
Corporate

Expand Facility Services nationally

At Risk41%
Division

Establish operations in three new markets

At RiskDana Whitfield · 38%
Department

Recruit regional operations leadership

At Risk

Enterprise KPI library

Source and last synchronization are never hidden

KPIOwnerDivisionFrequencyTargetActualStatusSourceSynced

Enterprise revenue

KPI-001

Chief Financial OfficerAplis GlobalMonthly$100.0M$82.0MWatchBalancePointToday 06:00

EBITDA margin

KPI-002

Chief Financial OfficerAplis GlobalMonthly18.0%16.4%WatchBalancePointToday 06:00

Work-order completion

KPI-003

Chief Operating OfficerFacility ServicesWeekly95%91%Needs AttentionFrontlineToday 05:30

Regulatory compliance rate

KPI-004

Chief Administrative OfficerAplis GlobalMonthly100%97%Needs AttentionClearPathToday 05:45

Contract renewal rate

KPI-005

Dana WhitfieldFacility ServicesQuarterly92%84%At RiskFrontline01 Aug 2026

Strategic milestone completion

KPI-006

Chief Executive OfficerAplis GlobalMonthly90%78%Needs AttentionCommandCoreToday 04:00

Employee turnover

KPI-007

Chief Administrative OfficerAplis GlobalQuarterly<14%11.6%On TrackCommandCore01 Jul 2026